Category: Triporati News

Veteran travel and digital media executive, Chris McAndrews, joins Triporati, an online travel company that helps travelers discover their perfect vacation destination.

San Francisco, CA, December 15, 2010 — Triporati Inc., the online travel company that helps consumers find the right destination for their ideal vacation, today named Chris McAndrews as its chief executive officer.

The appointment marks McAndrews’ return to online travel.  From 1997 to 2002, Chris was a senior executive with Preview Travel and then Travelocity, responsible for the vacation package and cruise businesses, supplier relationships, travel planning content, advertising sales and loyalty marketing. He has also served as President, Digital Media, for National Geographic and in top sales and marketing positions with International Data Group. He is a graduate of Harvard College and the Stanford Graduate School of Business.

“Chris is a highly effective leader with a track record of building successful digital businesses,” said Jim Hornthal, founder and chairman of Triporati. “He knows how to create outstanding online consumer experiences, forge winning partnerships, and lead a talented team to new heights, and that makes him the perfect choice for Triporati.”

Triporati is the company behind “Destination Discovery”, which enables a consumer to select and rank their preferred vacation activities and interests and then generate a list of travel destinations that correspond to those preferences. This Destination Discovery matching service, which is currently available at www.triporati.com and on several partner travel websites, relies on individualized ratings of more than 2,000 destinations by veteran travel experts and writers.

“I am very excited to join the Triporati team,” added McAndrews. “Every day Triporati delights consumers who are looking for inspiring — and useful — answers to the question, “Where should I go on vacation?’   This engagement offers unique opportunities for Triporati and its travel site partners to interact with consumers to ensure that their travel planning and booking is just as delightful as their destination discovery.”

About Triporati, Inc.

Triporati helps consumers answer the primary question of vacation planning: “Where should I go?” Triporati has developed a proprietary expert recommendation engine based on original expert content rankings and ratings across 62 dimensions (activities and interests) that are scored and calibrated by a global team 75 travel writers who have collectively edited over 650 guidebooks published by leading publishers including Frommers, Fodor’s, Rough Guide and Lonely Planet. Triporati is led by a team of online travel veterans from Preview Travel and Travelocity and is backed by venture capital firm CMEA Capital and leading technology investors Ron Conway, Ted Leonsis, and David Pottruck. Users can experience Triporati’s Destination Discovery service at www.Triporati.com, and at co-branded partner sites, including AAA Carolinas, AAA Ohio, and AAA South.

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Veteran USA Today travel reporter Laura Bly took a test drive of Triporati the other day and had some good things to say, including: “What sets Triporati apart is the range and depth of its resulting destination information: succinct overviews written by veteran guidebook writers and other experts, plus location-specific videos, news and blog postings and targeted links to several other planning sources, from Wikitravel to TripAdvisor.”

Naturally she had constructive criticism for us, too, in particular: “…while we like the idea of Triporati’s travel experts posting “must see” and “skip it” lists for each destination, it would be more useful to put them in context.”

We’ll keep doing more of the good stuff and work on improving other areas, and of course we welcome any and all feedback.

Read the whole USA Today review, the second on the screen following a review of VacationRoost.com.

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Our company officially “debuted” two weeks ago at the online travel industry conference, PhoCusWright, in Hollywood, CA, and what a debut it was!

Triporati was one of 32 companies selected to present in the Travel Innovation Summit where we gave a ten minute demonstration of our Destination Discovery technology. You can see it here.

Everyone in the audience voted on each of the presentations and we were recognized as one of the top two innovators in the “new company” category (and one of six overall finalists). We even received our first official company Lucite trophy!

As one of the six finalists we had the opportunity to present Triporati on the Center Stage in front of all conference attendees, a veritable Who’s Who of the Online Travel Industry.

It was invigorating to meet and engage with so many inventive travel companies first hand and we arrived home from PhocusWright charged up and full of ideas for new innovations for the site. Stay tuned for more announcements of new enhancements and features to Triporati.com!

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