Press Release

AAA Travel and Triporati Launch Destination Discovery Web Portal

New Search Tool Offers Travel Advice Tailored to Meet Individual Interests

Columbus, OH — April 1, 2009: AAA Travel and Triporati, Inc. have teamed up to launch Triporati Vacation Finder (, an innovative new Web portal that allows visitors to identify travel destinations that meet their own unique interests. Triporati Vacation Finder helps consumers discover a world of unlimited travel possibilities by providing a personalized list of recommended destinations as well as access to insider information from some of the leading travel experts from around the globe.

"The first question that comes to mind when planning a trip is 'Where do I want to go?' Most people will spend hours searching many different websites for that magical answer. Now there is a comprehensive, one-stop travel planning resource. The site provides consumers with a customized list of potential travel destinations, including many that they may have never considered," said AAA Executive Vice President Debbie Sproul.

Finding the ultimate travel destination has never been easier. The first step is to create a Personal Trip Profile by selecting and ranking activities and interests, ranging from mountain biking to scenic drives, and from eco-tourism to wine tasting. The Web site then generates personalized trip recommendations and links to all the necessary tools to research and plan a trip. Or, visitors may choose to take their list of destinations to a AAA travel professional for assistance in booking their dream vacation.

Triporati Vacation Finder is a truly unique and powerful trip-planning tool. Triporati has brought together more than 65 recognized travel experts, who have collectively authored more than 550 guidebooks, to analyze over 1,200 of the world's best travel destinations. The company has also developed patent-pending technology to match users' profiles with those destinations.

"Before Triporati Vacation Finder, unless you happened to have access to dozens of travel experts, it was tough to find great destinations for your specific travel interests," notes Jim Hornthal, founder and chairman of Triporati. "You were lucky if a recommendation from a friend or an article worked out. Now, AAA members will have free access to what we believe is the most sophisticated and inspiring travel discovery service available today."

About AAA Ohio

As North America's largest motoring and leisure travel organization, AAA provides more than 51 million members with travel-, insurance-, financial- and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at

About Triporati, Inc.

Triporati was founded by a team of online travel veterans who set out to help users answer the basic question of travel: "Where should I go?" Triporati has built a proprietary expert recommendation engine for leisure travel destinations based on original expert content. By selecting and ranking activities and interests, a user is presented with a personalized map of the world showing the best places to do what they want to do.

Triporati's "Vacation Genome Project" does for leisure travelers what Pandora's "Music Genome Project" does for music lovers; personally matching the best recommendations for each user's unique needs and desires.

Each pin on the Triporati Destination Map leads to one of over 1,200 guide pages, with original content, deep links to relevant sources online, as well as the best deals on air, hotel and packages to that destination.

Triporati's Destination Discovery experience can be found at, as well as co-branded partner sites, including AAA Carolinas.