Press Release

NEW AAA VACATION WEBSITE MAKES CUSTOM TRAVEL PLANS FOR MEMBERS

AAA Launches Personal Travel Site in Partnership with Triporati, Inc.

WALNUT CREEK, CA — July 20, 2011: Ever wonder where should I go when planning a trip? Now, with a click of the mouse, AAA Members can plan their getaways with specific interests in mind by creating a personal profile based on travel interests and destinations.

AAA Northern California, Nevada and Utah has partnered with San Francisco based Triporati Inc. to develop a customized travel planning site called AAA Vacation Finder on AAA.com. AAA Vacation Finder enables AAA Members to browse and select their ideal travel destination based on their own unique interests. This new site was launched by AAA Travel as a new AAA Member Benefit.

“We are excited to add this new feature to AAA.com. It helps give our members an improved travel planning experience,” said Patty Huggins, Vice-President of AAA Travel for Northern California, Nevada and Utah. “AAA Travel agents benefit as well by having access to the detailed client profiles to better match their unique interests with travel destinations.”

This one-stop destination is hassle-free and reliable. The personalized travel planning process allows members to select from 62 travel interests and AAA Vacation Finder will match their interests with recommended destinations, both domestic and international. AAA members can complete a traveler profile by entering their trip criteria, travel budget, and type of vacation. Destinations will be displayed that match travel interests, in addition to expert travel reviews and in-depth destination information for more than 2,100 destinations.

“Identifying the perfect vacation destination has traditionally been a lengthy and sometimes frustrating process,” noted Chris McAndrews, CEO of Triporati. “AAA Vacation Finder by Triporati gives AAA members a fun, fast and useful way to identify the best destinations for the vacation activities they most enjoy. Discovering 'where to go' has never been easier or more exciting.”

Triporati’s expertise includes ratings of more than 2,100 global destinations based on their suitability for each of 62 vacation activities, from scuba diving and nightlife to monument hopping and other travel interests.

AAA Travel is the nation’s largest travel organization. AAA Travel offers trips, cruises, tours and vacation packages throughout the world. Call (888) 937-5523 for more information or visit us at your local AAA Travel office or online at www.aaa.com/travel.

Triporati helps consumers answer the primary question of vacation planning: "Where should I go?" Triporati’s proprietary destination discovery engine takes as inputs the activities consumers wish to pursue on their vacation and then generates a personalized portfolio of recommended destinations for those activities. Triporati today provides its discovery engine and related destination content for AAA clubs that collectively serve more than ten million AAA members. For additional information go to www.triporati.com.

AAA Northern California offers a wide array of automotive, travel, insurance, DMV, financial services and consumer discounts to over 4 million members. AAA has been a leader and advocate for the safety and security of all travelers since it was founded more than 100 years ago.

About Triporati, Inc.

Triporati was founded by a team of online travel veterans who set out to help users answer the basic question of travel: "Where should I go?" Triporati has built a proprietary expert recommendation engine for leisure travel destinations based on original expert content. By selecting and ranking activities and interests, a user is presented with a personalized map of the world showing the best places to do what they want to do.

Triporati's "Vacation Genome Project" does for leisure travelers what Pandora's "Music Genome Project" does for music lovers; personally matching the best recommendations for each user's unique needs and desires.

Each pin on the Triporati Destination Map leads to one of over 1,200 guide pages, with original content, deep links to relevant sources online, as well as the best deals on air, hotel and packages to that destination.

Triporati's Destination Discovery experience can be found at www.Triporati.com, as well as co-branded partner sites, including AAA Carolinas.