One of the benefits (if there are such things) to the current economic implosion is the sudden affordability of services or destinations that were once out of reach for many. Iceland went figuratively bankrupt this fall when the banking crisis pulled the rug out from under the country’s economy, and Icelanders needed to scramble to find ways to make ends meet.

One way was to push tourism up the scale of importance and hope to draw visitors to pump needed foreign currency into the ailing system. According to Madeline Drexler in the Los Angeles Times, this produced a clever promotion from the tourism industry: Halfpriceland, the new affordable Iceland. And it turns out to be true. The U.S. dollar trades for almost twice the number of krona it did a year ago, making prices comparable with those in the U.S.

The question remains, though, how many visitors want to be in Iceland in the winter, with short days and cold nights. But with geothermal springs everywhere and a searing nightlife in Reykjavik, winter probably makes little difference here anyway.

Filed Under Budget Travel, Europe, Feature, Iceland


One Response to “Halfpriceland: Iceland Is Affordable in a Bad Economy”

  1. Darya Mead on January 21st, 2009 7:25 pm

    I took a trip to Iceland in March a number of years ago. It was a relaxing and action packed vacation at the same time. We hiked, tried Cross Country skiing, enjoyed the spas and even rode on Icelandic ponies. We drove up the coast and loved the slow pace of existence. We slept a lot and I remember practicing yoga on a geothermally heated floor in one Guest House we stayed in which I will remember forever. On a budget, we also brought tons of snacks from home for fear of the high prices; but sounds like this isn’t necessary now.

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